Potential of canned fruits processing industry

The current canned fruits market is fairly vibrant, with current consumer tastes, it is expected to open new way for domestic canned fruits processing industry.

Canned fruits products of Tien Giang Vegetables and Fruit Company. (Photo: SGGP)

Canned fruits products of Tien Giang Vegetables and Fruit Company. (Photo: SGGP)

Years ago, some enterprises invested in canned fruits production lines. This was considered as a lifebuoy for domestically-grown fruits but canned fruits production still encountered difficulties because local material source was not steady and of low quality.
Most Vietnamese consumers prefer fresh fruits to processed fruits. Meanwhile, transport cost and discount for retailers were high so profits from domestic market were extremely low. Therefore, most canned fruits products were for export. Nevertheless, canned fruits products had to go through strict control from import markets so many products did not meet standards.
In future, changes in consumption tendency will help the fruit processing industry to flourish. Canned fruits products have been available on the market for a long time. Vietnamese consumers have been familiar with canned fruits products, such as canned lychees and pineapples. However, since fruit tea drinks entered Vietnamese market and quickly attracted attention of young consumers. As fruit tea drinks use various fruits, including mango, apple, pear, apricot, peach, rambutan, longan and lychee, Vietnamese consumers start to pay attention to processed fruits products.
Currently, there are several canned fruits suppliers in the market with several choices of local or imported products. In long term, if consumption becomes more smoothly, firms will invest more in developing production then consumers will have more options of canned fruits products.

By Le Thanh – Translated by Thuy Doan

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